An emphasis on the latest peak, their last 365 days bringing the customer back into Intuit's microscope.
Sara Katz will cover how to notice when Customer Focus might be blurring between the lines. What collaboration techniques are used to highlight areas for improvement, innovate on ways to solve them, experiment in the field with live customers, and create roadmaps for actionable deployment in a rapid iteration program.
Example: Innovation Catalysts (come from every discipline -product, legal, support, etc) — after meeting and working together on actionable next steps, they go back to their respective departments and innovate from within, spreading the new tactics and techniques, all while measuring the effects it has across the company.
Principal Product Manager - Intuit
Sara brings a wealth of knowledge in Customer Success, Innovation, and Intuit's D4D principles that help cultivate Customer Obsession across the company's broad landscape. She is an Innovation Lead here in San Diego and brings a healthy dose of value to the local tech community!Read More
Innovation Leader: Created and launched a new product helping low-income consumers find government benefits which surpassed 1 million users in 1 year. Led the team from insight to leap of faith hypothesis to in-market test and scale using consumer-driven innovation principles and lean start-up methodologies. Won the Founder Scott Cook’s Innovation Award, which recognizes innovations that deliver real benefits to customers, employees, and shareholders.
New Product and Customer-Driven Innovation:
Tests and launches early-stage products using expertise in lean start-up methodologies and customer-centric product design.
Creates compelling visions for marketing campaigns and product launches, leads competitive war-games, branding and strategy sessions.
Extensive experience creating and launching multi-million dollar online and traditional campaigns to drive brand awareness and sales for major brands including Johnson & Johnson, Sony, and Intuit.
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