The success of our customers is a team effort. Account Based Marketing (ABM) is an approach that coordinates personalized marketing and customer success (CS) to open doors and deepen relationships at specific accounts. ABM doesn’t just call for alignment between CS and marketing teams – it forces teams to align because personalization at the account level requires customer success and marketing to be in sync on account-specific messaging. The motivation? Higher revenues in a shorter time frame.
Learn how marketing and customer success can work together to further account growth and retention during the next PulseLocal San Diego event on Thursday, September 19th at 5:30 pm. We will host Mike Sasaki, Head of Global Customer Success for Mitek, and Marisa Carter, Marketing Manager for Mitek as they speak about their experiences working as a team to enhance customer growth, expansion and faster time to value.
*We will be offering 1 free pass to Pulse (Gainsight's Big Conference in San Francisco) and a significant discount to Pulse for all PulseLocal San Diego attendees.
We look forward to seeing you there!
Head of Global Customer SuccessSee Bio
Head Marketing, North AmericaSee Bio
Mike leads the Global Customer Success organization at Mitek, partnering with existing customers to achieve their business objectives through the optimal use of Mitek products. Mitek’s Global Customer Success team drives long-lasting relationships and evangelizes the customer perspective within Mitek. With over a decade of experience in SaaS/Customer Success (CallidusCloud and Oracle), Mike has worked with some of the largest brands around the globe including top marketplace companies.
Marisa leads North America Marketing at Mitek Systems. She oversees Mitek’s account-based marketing strategy, digital marketing and demand generation. With experience at B2B technology companies, FICO and Level 3 Communications, Marisa focuses on driving customer-first marketing strategies throughout the buyer’s journey.
PulseLocal is a community of Customer Success professionals across the world who meet regularly to network, learn and share best practices.