PulseLocal San Diego (9/19) Event: Account Based Marketing - A Growth and Retention Mechanism

San Diego
Thu, Sep 19, 2019, 5:30 PM (PDT)

About this event

The success of our customers is a team effort. Account Based Marketing (ABM) is an approach that coordinates personalized marketing and customer success (CS)  to open doors and deepen relationships at specific accounts. ABM doesn’t just call for alignment between CS and marketing teams – it forces teams to align because personalization at the account level requires customer success and marketing to be in sync on account-specific messaging. The motivation? Higher revenues in a shorter time frame. 

Learn how marketing and customer success can work together to further account growth and retention during the next PulseLocal San Diego event on Thursday, September 19th at 5:30 pm. We will host Mike Sasaki, Head of Global Customer Success for Mitek, and Marisa Carter, Marketing Manager for Mitek as they speak about their experiences working as a team to enhance customer growth, expansion and faster time to value. 

*We will be offering 1 free pass to Pulse (Gainsight's Big Conference in San Francisco) and a significant discount to Pulse for all PulseLocal San Diego attendees.

We look forward to seeing you there!


  • Mike Sasaki

    Mike Sasaki


    Head of Global Customer Success

    See Bio
  • Marisa Carter

    Marisa Carter


    Head Marketing, North America

    See Bio


Thursday, Sep 19
5:30 PM - 7:00 PM (PDT)


Proven Recruiting
444 Waples St #440 San Diego92121


  • Tiffany Morin

    Tiffany Morin

    San Diego PulseLocal

    Head of Customer and Partner Success

    View Profile
  • Jen Clark

    Jen Clark


    Customer Success Advocate

    View Profile
  • Josh Zamora

    Josh Zamora


    Customer Success

    View Profile

Communities for customer success leaders

PulseLocal is a community of Customer Success professionals across the world who meet regularly to network, learn and share best practices.